Sunday, April 7, 2013
My Barnes and Noble Book Signing with Jus Accardo
The store traffic was slow. I'm not sure if it was the time of year- spring- or the sunny day, but the cafe- which is usually over crowded had half the seats open the whole time.
What I learned: you need tactics to get people to come over to your table. I didn't come up with any great ideas until the end, when I had the store announcer say we'd answer any questions about creative writing or publishing. Then, I thought: what if we gave stuff away- like signed postcards or stickers, or tote bags- something to have the store manager announce over the intercom like: "The next five people who go to the table will get a ..." kind of thing.
I have another signing in Manchester in two weeks, and I've ordered some prize giveaways to amp up the traffic by my table.
The best part of the day: hanging out with Jus. She's awesome. So funny and so much fun to be with. We made plans to sign again at a convention or a book fair in the future. The connections you make with other authors are invaluable.
I'll let you know how my next signing goes and if my ideas work!